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This web site globalfinesse.com had the following in the site, "Global Finesse is an independent consulting and implementation services firm specializing in product and process innovation, business strategy implementations, change management and solution delivery." Our analyzers noticed that the webpage stated " We provide consulting services exclusively for the financial industry." The Website also said " Established by recognized experts and pioneers in the development and launch of new financial products, financial software systems, investment data and analytics platforms. Derivatives, Hedging and Risk Management Systems." The website's header had Investment as the most important optimized keyword. It is followed by risk and technology consulting and IT outsourcing services, offshoring Global financial services industry, and insurance which isn't as highly ranked as Investment. The next words globalfinesse.com used was bank and investment management. IT outsourcing. operations and technology consulting services. Consulting expertise includes buy-side and liability-driven investment management was included but could not be understood by web engines.